Mid America Search – the Insurance Recruiter. And one of the world’s best Insurance Recruiters.
EVP & Chief Marketing Officer | Profile 11332
Summary
Dynamic insurance industry executive with over 20 years of experience driving business success through strategic leadership, innovation, and a strong focus on digital transformation. Proven ability to spearhead AI integration, enhance independent distribution channels, and develop successful go-to-market strategies. Skilled in fostering cross-functional collaboration, delivering data-driven insights, and leading with a customer-centric approach.
Key Responsibilities and Achievements
- Spearheaded the development and implementation of GenAI strategies to revolutionize marketing and service operations, significantly increasing first-year premiums by 258% over two years.
- Led the design and execution of a comprehensive marketing philosophy and brand strategy, driving double-digit annual sales growth for over a decade.
- Identified new markets and created go-to-market approaches that resulted in sustainable competitive advantage and a three-year average annual growth rate of 78%.
- Championed the integration of AI and machine learning to optimize key insurance functions, including underwriting, contract adjudication, and customer service, through private language models and AI-powered support tools.
- Directed a data-driven, direct-to-consumer sales environment alongside independent distribution partners, unlocking new revenue streams.
- Advanced cross-functional collaboration and communication, aligning marketing strategies with other departments and fostering a culture of curiosity, adaptability, and resilience.
- Managed a diverse network of independent distribution partners, overseeing digital marketing efforts across owned, earned, and paid media channels.
- Delivered impactful thought leadership and public speaking engagements, establishing a reputation as an industry expert.
Skills and Expertise
- Executive Leadership & Strategic Planning
- Digital Transformation & AI Integration
- Go-to-Market Strategy & New Business Development
- Data Analytics & Customer Experience Innovation
- Cross-Functional Collaboration & Team Building
- Public Speaking & Thought Leadership
- Machine Learning, AI, and Emerging Technologies
Professional Experience
- Aligned business strategies to maximize profitability and market share, ensuring seamless collaboration with independent distribution partners.
- Developed and executed strategic initiatives to enhance distribution channels, leveraging cutting-edge technologies and data analytics to drive marketing performance.
- Implemented AI solutions to optimize processes such as underwriting, contract adjudication, and customer service, improving accuracy and efficiency.
- Built and managed cross-functional teams, fostering a high-performance culture centered on innovation, adaptability, and resilience.
- Provided leadership in digital marketing, overseeing strategies for all channels, including direct-to-consumer and agent-driven sales environments.
- Collaborated with industry partners to identify new market opportunities, negotiate distribution agreements, and deliver successful product launches.
- Motivated teams and distribution partners through innovative incentive programs and clear, consistent communication.
Education, Certifications, and Licenses
- Master of Business Administration (MBA)
- Graduate Certificates in Marketing and Leadership
- Bachelor's Degree in Liberal Studies
- Chartered Life Underwriter (CLU)
- Iowa Insurance License (Accident & Health, Life, Personal Lines, Property, Casualty)
- Series 6 & 63 Licenses (Variable Products)
This summary highlights the Candidate's leadership experience, innovation in AI and digital transformation, and expertise in driving sales growth through strategic marketing and independent distribution partnerships.
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